The Startup San Diego Brand

Logos & Icons

SSD StartupSD San Diego California Entrepreneur Business Tech Community Events 2019 Organization Logo 01 2 2.png
StartupSD San Diego Startup Week SDSW 2018 Entrepreneurs Developers Designers Students Community Business Leaders Logo Icon 01.png
StartupSD SDSW San Diego Startup Week Logo Icon Outline.png
StartupSD Startup San Diego Icon.png


Color 1.png

SSD Blue (primary)


RGB (76, 195, 239)

CMYK (60, 2, 1, 0)

Color 2.png

SSD Blue (secondary)


RGB (12, 137, 180)

CMYK (80, 27, 15, 0)

Color 3.png

SSD Dark (black alt)


RGB (65, 60, 72)

CMYK (71, 69, 51, 43)


Primary: Raleway

Titles & Numbers:


Body Text: Kameron

Logo(s): Bebas

When writing as StartupSD:

Overall tone is casual and friendly, and above all, helpful. Be extremely concise and always use correct grammar. Italicize and underline very rarely. Never use all caps mid-sentence. Paragraphs, excluding articles and speaker bios, should be kept to 5 sentences or less.