Logos & Icons
Colors
SSD Blue (primary)
Hex: #4CC3EF
RGB: 76 | 195 | 239
CMYK: 60 | 2 | 1 | 0
SSD Blue (secondary)
Hex: #0c89b4
RGB: 12 | 137 | 180
CMYK: 80 | 27 | 15 | 0
SSD Dark (black alt)
Hex: #413c48
RGB: 65 | 60 | 72
CMYK: 71 | 69 | 51 | 43
Fonts
When writing as StartupSD:
Overall tone is casual and friendly, and above all, helpful. Be extremely concise and always use correct grammar. Italicize and underline very rarely. Never use all caps mid-sentence. Paragraphs, excluding articles and speaker bios, should be kept to 5 sentences or less.