The Startup San Diego Brand

Logos & Icons

SSD StartupSD San Diego California Entrepreneur Business Tech Community Events 2019 Organization Logo 01 2 2.png
StartupSD San Diego Startup Week SDSW 2018 Entrepreneurs Developers Designers Students Community Business Leaders Logo Icon 01.png
StartupSD SDSW San Diego Startup Week Logo Icon Outline.png
StartupSD Startup San Diego Icon.png
StartupSD San Diego Startup Week SDSW 2018 Entrepreneurs Developers Designers Students Community Business Leaders Logo Icon 01.png
StartupSD SDSW San Diego Startup Week Logo Icon Outline.png
StartupSD Startup San Diego Icon.png

Colors

Color 1.png

SSD Blue (primary)

#4CC3EF

RGB (76, 195, 239)

CMYK (60, 2, 1, 0)

Color 2.png

SSD Blue (secondary)

#0C89B4

RGB (12, 137, 180)

CMYK (80, 27, 15, 0)

Color 3.png

SSD Dark (black alt)

#413C48

RGB (65, 60, 72)

CMYK (71, 69, 51, 43)

Fonts

Primary: Raleway

Titles & Numbers:

Montserrat

Body Text: Kameron

Logo(s): Bebas

When writing as StartupSD:

Overall tone is casual and friendly, and above all, helpful. Be extremely concise and always use correct grammar. Italicize and underline very rarely. Never use all caps mid-sentence. Paragraphs, excluding articles and speaker bios, should be kept to 5 sentences or less.