SSD Blue (primary)
#4CC3EF
RGB (76, 195, 239)
CMYK (60, 2, 1, 0)
SSD Blue (secondary)
#0C89B4
RGB (12, 137, 180)
CMYK (80, 27, 15, 0)
SSD Dark (black alt)
#413C48
RGB (65, 60, 72)
CMYK (71, 69, 51, 43)
Primary: Raleway
Titles & Numbers:
Montserrat
Body Text: Kameron
Logo(s): Bebas
When writing as StartupSD:
Overall tone is casual and friendly, and above all, helpful. Be extremely concise and always use correct grammar. Italicize and underline very rarely. Never use all caps mid-sentence. Paragraphs, excluding articles and speaker bios, should be kept to 5 sentences or less.
© 2013-2022 Startup San Diego, a California non profit 501(c)(3) Brand Guidelines