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Entrepreneur Workshop – Finding Market Fit

May 1 @ 4:00 pm - 5:30 pm

Entrepreneur Workshop Finding Market Fit

Series Description:

Whether you are a student startup with a brand new idea, a small business owner with a side project, or a seasoned business mogul, the Entrepreneur Workshops focus on a variety of topics pertinent to your journey. Sponsored by Perkins and Coie and hosted by the Office of Innovation and Commercialization’s The Basement, these workshops are open to everyone. We invite you to register for as many sessions as you are interested in! Light refreshments will be provided.

Event Description:

Got a brilliant idea, but unsure if there’s a need in the market? Attend this engaging workshop where you’ll embark on a comprehensive journey to understand and discover your target market. Learn how to sidestep the common pitfall of having a solution without a problem and instead learn the skills and tools needed to conduct effective market research, develop insightful personas, and create value propositions that resonate with your customers. Don’t miss this opportunity to refine your entrepreneurial skills and to better position yourself in the market.

About the Speaker:

Kevin Popovic | Education Manger, UC San Diego – The Design Lab | https://www.linkedin.com/in/kevinpopovic/

Kevin Popović aka The Idea Guy™ is an expert in creating new ideas that solve problems. As the Education Manager at The Design Lab of UC San Diego, Kevin teaches design thinking, innovation, and creative problem solving to students, faculty, and administrators. He was the inaugural Director of ZIP Idea Lab and the Zahn Chair of Creativity and Innovation at San Diego State University. Additionally he’s the Founder of Ideahaus®, an award-winning creative communications agency that helps B2B, B2C, and non-profit organizations figure out how to build brands and increase sales. With his expansive knowledge and experience, Kevin knows how to genrate new ideas, solve problems, and develop strategies to create engagement.

Directions to The Basement

This event is located on the first floor of the Design and Innovation Building (DIB). The entrances are located across from the Structural Materials and Engineering building or next to the UC San Diego Central Campus Station bus and trolley stop.


MTS Trolley

The easiest way to get to the DIB is by taking the MTS trolley UC San Diego Blue Line and getting off at the UC San Diego Central Campus stop. The trolley stop is a short 1 minute walk to the DIB.


Public transportation is highly recommended as parking is limited on campus. If you plan to drive to campus, please give yourself plenty of time. You can download the ParkMobile app to pay for your space digitally once you find a spot.

  • P506 – Pay and Display, Northside of the DIB
  • P504 – Pay and Display, Northside of the DIB
  • P510 – Pay and Display, Northside of the DIB *closest to the DIB*
  • Gilman Parking Structure, Southwest side of the DIB


UC San Diego – The Basement (Design & Innovation Building, 1st Floor)
9510 Innovation Lane
La Jolla, CA, CA 92093 United States
+ Google Map