StartupSD Last Fridays Co-Working Day Presented by Downtown Works

Join us for a full day of startup co-working at Downtown Works!

San Diego’s premier co-working experience designed to fuel your startup & entrepreneurial ventures. Work alongside some of San Diego’s best on Friday, March 27th at Downtown Works Carlsbad.

This event is free for Startup San Diego Annual Members! Existing Members, secure your spot by registering for the complimentary ticket type.

Discounted Day Passes available for the general public (non-StartupSD Members). Special 50% discount on a Downtown Works Day Pass (original price: $40) – register today for only $20 or upgrade to a Startup San Diego Annual Membership!

Space is limited for free and discounted passes; register before we sell out!

Unlock Your Potential: Premier Co-working Spaces for Visionaries and Innovators ⭐️
Downtown Works was developed by entrepreneurs committed to creating contemporary, hospitality-inspired, tech-rich work spaces that support the success of high-achieving professionals and entrepreneurs.

Lunch & Learn Session: “Why Most Startups Can’t Build a Predictable Revenue Engine (And How to Fix It)”

Most startups believe revenue problems are solved with more leads or more salespeople. In reality, the real issue is usually structural: broken pipeline architecture, unclear ICPs, and revenue systems that don’t scale as the company grows.

In this session, revenue leader Hillary Applin will break down why early traction often fails to turn into predictable growth — and what founders and leadership teams can do differently. Drawing on experience scaling revenue organizations across SaaS, AI, and fintech companies, Hillary will share practical frameworks for building a revenue engine that leadership teams can actually trust.

Attendees will walk away with a clearer understanding of how to diagnose growth bottlenecks, improve pipeline visibility, and build the operational systems that support sustainable scale.

About Hillary Applin

Hillary Applin is a revenue architect and enterprise sales leader with 15+ years of experience building and scaling go-to-market organizations across AI, fintech, SaaS, and marketplace businesses. She has led companies through multiple growth phases—from early traction to enterprise scale—designing the systems, pipelines, and revenue models that drive predictable growth.

Throughout her career, Hillary has helped organizations navigate ICP pivots, rebuild pipeline strategy, close complex $1M+ enterprise deals, and install operational frameworks that improve forecasting accuracy, accelerate sales cycles, and increase expansion revenue.

A graduate of the Harvard Business Analytics Program and winner of the HBAP Pitch Competition for an AI-driven fintech solution, Hillary specializes in turning complex growth challenges into clear, executable revenue engines that founders, executives, and boards can trust.