Blog

SDSW 2026 Day 3: Explore Innovation and the Future of Startups at UC San Diego

Posted: November 3, 2026

By Yana Tkachenko

UCSD Takeover_ Startup Expos, Workshops, Startup Stories, Keynote & Special Workshop by ESET Cybersecurity (1)

San Diego Startup Week 2026 continues with a day dedicated to innovation, entrepreneurship, and emerging technologies at UC San Diego.

Hosted at the Design and Innovation Building, Day 3 brings together founders, investors, students, and startup professionals to explore what it takes to turn breakthrough ideas into successful businesses.

From AI and cybersecurity to startup funding, pitching, and founder success stories, Wednesday’s lineup brings together the people and ideas shaping the future of San Diego’s innovation ecosystem.

Venue & Parking

Venue: UC San Diego Design and Innovation Building, 9510 Innovation Lane, La Jolla, CA 92093

Parking: Although public transportation is highly recommended as parking is limited on campus, there are several parking lots near the building for those needing to drive. If you plan to drive to campus, please give yourself plenty of time. You can download the ParkMobile app to pay for your space digitally once you find a spot.

  • P510 – Pay and Display, Northside of the DIB (Closest)
  • Gilman Parking Structure, Southwest side of the DIB (Largest)
  • P506 – Pay and Display, Northside of the DIB
  • P504 – Pay and Display, Northside of the DIB

For more information, refer to Transportation Services’ Visitor Parking.

MTS Trolley: All visitors to the DIB are encouraged to use the San Diego Metropolitan Transit System when visiting UC San Diego. The trolley is an excellent option for travel to campus.

  • When navigating to the DIB, please utilize the website: MTS – San Diego Metropolitan Transit System (sdmts.com) – Enter your starting location and not your ending location will be (UC San Diego Central Campus Station).
  • The trolley does cost $2.50 each way, which means your round trip to and from the DIB should total $5.00.
  • There is also a five-story FREE parking garage at the Nobel Drive Station at La Jolla Village Square – 8657 Villa La Jolla Dr. San Diego, CA 92037. You can catch the trolley there, heading north toward UTC/UC San Diego. Just two stops up, the trolley will drop you off at the front of the Design and Innovation Building.

Day 3 Main Programming Schedule

Location: UC San Diego Design and Innovation Building

Time Event
12:00 PM SDSW Day 3 Check-In
1:00 PM San Diego Startup Expo
1:00 PM Startup Advising Powered by San Diego & Imperial SBDC
1:00 PM Grow Fast, Stay Secure: Cybersecurity for Startups
1:00 PM Building Your Startup Dream Team
1:00 PM Perfect YOUR Investor Pitch: Pitch Deconstruction
2:00 PM Featured Keynote: Daniel Marashlian
3:00 PM Startup Stories: From Concept to Millions in Revenue
4:00 PM The Agentic Economy: How Humans Remain Relevant

Become a Member of Startup San Diego and Get Access to All Events

Featured Keynote: Daniel Marashlian

Hear from Daniel Marashlian, Co-Founder and CTO of Drata, as he shares insights from building and scaling a technology company.

The keynote will explore startup growth, innovation, and the lessons learned along the journey from early-stage development to building a successful business.

Pitch Pulse Grand Finale & Showcase

Watch founders take the stage and present their ideas to the startup community.

This showcase offers a look at emerging businesses and the entrepreneurs working to bring their visions to life.

Startup Expo: Who’s Exhibiting?

Day 3’s Startup Expo brings together companies working across technology, software, entrepreneurship, and business services.

Connect with founders, explore innovative solutions, and discover organizations helping businesses grow.

Day 3 exhibitors include:

Featured Exhibitor: Eyepop.ai

EyePop.Ai

Meet Eyepop.ai, one of the premium exhibitors joining the Day 3 Startup Expo.

Stop by the Eyepop.ai booth to connect with the team, explore its technology, and learn more about the company’s work.

Whether you’re a founder, developer, or technology enthusiast, this is an opportunity to discover an innovative company and start a conversation about what’s possible.

Community Events & Additional Activities

Day 3 also features independently organized activities throughout San Diego.

  • 9:00 AM: Government Contracts Unlocked
  • 10:00 AM: Starting Your Business: A Step-by-Step Guide
  • 10:00 AM: Sweat + Strategize
  • 11:00 AM: AI Open Office Hours
  • 2:00 PM: Seed2Table: Pitch + Dinner for Life Science Investors
  • 3:00 PM: Pitch Pulse Grand Finale & Showcase
  • 2:30 PM: Building a B2B Startup From Zero to VC-Ready
  • 5:30 PM: Post-Exit Founder Mixer

Some community events require separate registration and may take place outside the main SDSW venue.

Be Part of What’s Next

Day 3 brings together the creativity of founders, the expertise of industry leaders, and the energy of San Diego’s innovation community. Explore the full schedule and register at sandiegostartupweek.org. See you there!